外贸EDM邮件营销专家万邦在这里讲一下新手如何做好外贸开发信，对于soho的新手来说，邮件营销最低成本的推广方式，但是很多新手面对久经沙场的外国老司机，发出去的开发信，90%都是石沉大海，客户不回复，如何做才能增加开发信的回复率呢？

外贸营销专家万邦总结了以下几点：

1、外贸开发信标题要包括客户求购的产品名称，不要太多多余的单词，这样可以保证客户有兴趣打开你邮件。 
2、开头语简洁明快，要知道对商人来说过多的寒喧没必要。 
3、开头语不要过多的介绍自己的公司，因为这会给人一种推销的感觉，而且有几个客户会有耐心来看这些的？ 
4、简洁明快的开头后，立即进入正文给你的产品报价，因为客户最关心的无非是产品规格与价格，大家的时间都很宝贵，都不想浪费时间，特别是欧美商人更是如此。 
5、所报价格要为实价，价低，客户知道你不专业，不会理你；价高，会吓跑客户，也不会理你。所以应了解当前的行情后给客户一个合理的报价。 
6、第一次联系客户时，最好不要主动附上图片，以免被国外反垃圾邮件拦截。 
7、与客户第一次联系最好用国外邮箱，比如yahoo、hotmail、gmail等。因为其实很多中国的邮件服务器被国外打入黑名单，你发的邮件可能最终进不了客户的邮箱，或客户回你的邮件你也收不到。 
8、如果你不能报出一个有竟争力的价格，就别联系客户了，不要浪费你和外商宝贵的工作时间。外贸公司首先要在产品的价格上有一定优势。 
写开发信的目的无非是为了争取能最终成交，而要实现这个目的，你产品的规格和价格至少要符合外商的要求，直接谈这两个问题，可以缩短成交花费的时间，何乐而不为呢？ 

下面附上两封最简单经典的外贸开发信模板，可供参考 

外贸开发信模板一 
 
Dear Mr. Steven Hans, 
We get your name and email address from your trade lead on xingbell.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. 

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade,and expressly, our price is very competitive because we are manufactory, we are the source. 
  
You are welcome to visit our website www.xingbell.com which includes our company profiles, history and something 
  
latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every 
month, If you have interest in it, it`s my pleasure to offer news to you regular. 
  
Best regards, 
xingbell.com 

外贸开发信模板二 
Dear Sir, 
This is **, from *** Industries Co., Ltd.. So glad to have this opportunity to contact with you. We are a professional company which has manufactured ** for more  than * years in China, and always be reliable partner to provide our products to ***. For some new items, please check the attachment or visit www.xingbell.com If customer developments are needed, please contact us at info@xingbell.com

We are looking forward to your reply. 
Best regards, 
xingbell.com